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Privacy PolicyPrivacy Policy
Effective Date: March 11th 2026
Last Updated: March 11th 2026HormoneScale is a brand operated by AW Capital Group LLC d/b/a Hormone Scale (“HormoneScale,” “we,” “us,” or “our”). This Privacy Policy explains how we collect, use, disclose, and protect information when you visit our website, submit a form, book a call, communicate with us by phone, email, or text message, or otherwise interact with our business.HormoneScale is a marketing agency and social media management company serving clinics. We do not provide medical care, patient treatment, or healthcare services.1. Information We CollectWe may collect the following categories of information:Information you provide directlyNameEmail addressPhone numberCompany or clinic nameWebsite URLCity and stateAppointment or booking detailsInformation you submit through website forms, Meta lead forms, Calendly, surveys, questionnaires, intake forms, or text messagesAny other information you choose to provide to usInformation collected automaticallyIP addressBrowser typeDevice informationPages viewedSession activityReferring URLsCookies and similar tracking technologiesAdvertising and analytics data collected through tools such as Meta Pixel and Google AnalyticsCommunication and interaction dataText message historyPhone call logsCall recordings, where permitted by lawEmail communicationsSupport and inquiry messages2. How We Collect InformationWe may collect information when you:Visit our websiteFill out a website contact formSubmit a Meta/Facebook/Instagram lead formSchedule a call through Calendly or a similar scheduling toolContact us by phone, email, or SMSInteract with our ads, pages, or social media profilesUse our website while cookies, pixels, and analytics tools are active3. How We Use InformationWe may use your information to:Respond to inquiries and communicate with youProvide marketing agency and social media management servicesSchedule consultations or appointmentsSend service-related messages, reminders, confirmations, and follow-upsSend marketing and promotional text messages where you have consentedImprove our website, advertising, lead generation, and business operationsAnalyze campaign performance and website activityMaintain records, troubleshoot issues, and protect against fraud or misuseComply with legal obligations and enforce our terms4. SMS CommunicationsIf you provide your phone number and consent to receive text messages, you agree that HormoneScale may send you recurring SMS and MMS messages, including:marketing and promotional messagesappointment remindersfollow-upsconversational or support messagesMessage frequency varies and may be up to 50 messages per month.
Message and data rates may apply.
You can opt out at any time by replying STOP.
For help, reply HELP or contact us at [email protected]
.Consent to receive text messages is not a condition of purchase.5. Cookies, Pixels, and AnalyticsWe use cookies, pixels, tags, and similar technologies to operate our website, understand user behavior, measure advertising performance, and improve our marketing efforts. These technologies may collect online identifiers, browser information, device information, and website usage data.We may use tools and platforms such as:Meta PixelGoogle AnalyticsScheduling and form toolsCRM, spreadsheet, automation, and communications toolsMessaging and SMS delivery providersYou can adjust certain cookie settings in your browser. Some features of our website may not function properly if cookies are disabled.6. How We Share InformationWe may share information:With service providers and vendors that help us operate our businessWith analytics and advertising partners to measure and improve marketing performanceWith communication, scheduling, automation, hosting, or support providersIf required by law, subpoena, court order, or legal processTo protect our rights, users, systems, or businessIn connection with a business transaction such as a merger, acquisition, or asset saleWe do not sell personal information for money.However, when we use advertising and analytics technologies, certain online identifiers and usage data may be disclosed to advertising or analytics partners for measurement and marketing purposes. Depending on the law that applies to you, this type of activity may be treated as “sharing” for targeted advertising.7. Data RetentionWe keep personal information for as long as reasonably necessary for the purposes described in this Privacy Policy, including to provide services, respond to inquiries, maintain business records, comply with legal obligations, resolve disputes, and enforce agreements.8. Data SecurityWe use reasonable administrative, technical, and organizational safeguards designed to protect personal information. No method of transmission over the internet or electronic storage is completely secure, so we cannot guarantee absolute security.9. Your Choices and RightsDepending on your location and applicable law, you may have rights to:request access to certain personal information we hold about yourequest deletion of personal informationrequest correction of inaccurate personal informationopt out of certain marketing communicationslimit or object to certain uses of personal informationTo make a privacy request, contact us at [email protected]
.10. Marketing CommunicationsYou may opt out of marketing emails by using the unsubscribe link in the message, where applicable.
You may opt out of text messages by replying STOP.Even if you opt out of marketing communications, we may still send non-promotional service-related messages where permitted.11. Children’s PrivacyOur website and services are intended for adults age 18 and older. We do not knowingly collect personal information from children under 18.12. U.S.-Only ServicesHormoneScale operates in the United States only. Our services are intended for users located in the U.S.13. Third-Party Links and ServicesOur website and communications may contain links to third-party websites, tools, or services. We are not responsible for the privacy practices of those third parties.14. Changes to This Privacy PolicyWe may update this Privacy Policy from time to time. When we do, we will post the updated version with a revised “Last Updated” date. Continued use of our website or services after an update means you accept the revised policy.15. Contact UsHormoneScale
AW Capital Group LLC d/b/a Hormone Scale
Email: [email protected]

Terms of ServiceEffective Date: March 11, 2026
Last Updated: March 11, 2026These Terms of Service (“Terms”) govern your access to and use of the website, forms, communications, and services provided by AW Capital Group LLC d/b/a Hormone Scale (“HormoneScale,” “we,” “us,” or “our”).By using our website, submitting a form, scheduling a call, or communicating with us, you agree to these Terms.1. ServicesHormoneScale is a marketing agency and social media management company serving clinics. We provide services such as lead generation, paid advertising support, content and social media management, appointment funnel support, and related marketing services.HormoneScale does not provide medical care, medical advice, diagnosis, treatment, or patient services.2. EligibilityYou must be at least 18 years old to use our website or services.By using our website or services, you represent and warrant that:you are at least 18 years old;you have the authority to act on behalf of yourself or your business, if applicable; andthe information you provide is accurate, current, and complete.3. No Medical AdviceAll content on this website is provided for general business and informational purposes only. Nothing on this website should be interpreted as medical advice, healthcare guidance, diagnosis, treatment information, or professional healthcare recommendations.Any medical, wellness, hormone, peptide, TRT, HRT, or clinic-related services referenced on this site are offered by third-party businesses or clients, not by HormoneScale.4. Use of the WebsiteYou agree not to:use the website for any unlawful, fraudulent, or misleading purpose;submit false, inaccurate, or deceptive information;interfere with or disrupt the operation, security, or performance of the website;attempt to gain unauthorized access to any system, account, or data;scrape, copy, reproduce, modify, republish, or distribute website content without prior written permission, except as necessary for ordinary personal or internal business use.We reserve the right to suspend, restrict, or terminate your access to the website at any time if we believe you violated these Terms or applicable law.5. Communications ConsentBy submitting your contact information through our website, forms, calendars, advertisements, or other communication channels, you consent to receive communications from HormoneScale by phone, email, and text message regarding your inquiry, our services, scheduling, support, follow-up, and where permitted, marketing and promotional communications.For text messages:message frequency varies and may be up to 50 messages per month;message and data rates may apply;reply STOP to opt out;reply HELP for help; andconsent is not a condition of purchase.You are responsible for providing an accurate mobile number and updating it if it changes.6. Intellectual PropertyAll content on this website, including but not limited to text, graphics, logos, branding, design elements, layout, images, downloads, and other materials, is owned by or licensed to HormoneScale and is protected by applicable intellectual property and proprietary rights laws.You may not copy, reproduce, modify, distribute, publicly display, republish, transmit, or otherwise use our content without our prior written permission.7. Third-Party Platforms and ToolsOur website and services may integrate with or rely on third-party tools, platforms, and providers, including but not limited to advertising networks, analytics providers, scheduling tools, CRM systems, communication tools, SMS providers, hosting providers, and payment processors.We are not responsible for the availability, security, content, policies, or actions of any third-party platform or service.8. No Guarantee of ResultsWe do not guarantee any specific outcome, including but not limited to:lead volume;cost per lead;booked appointments;conversion rates;revenue;return on ad spend;social media growth; orbusiness performance.Any case studies, examples, projections, statements, or estimates are illustrative only and do not guarantee future results.9. Client ResponsibilitiesIf you engage HormoneScale for services, you agree to:provide timely, accurate, and complete information;cooperate with onboarding, setup, approvals, and implementation;maintain lawful advertising, business, and marketing practices;comply with all applicable laws, platform rules, and industry requirements;review and approve materials when requested; andrespond to leads, appointments, and communications in a timely manner.HormoneScale is not responsible for poor performance caused by delayed follow-up, inaccurate client information, client-side sales failures, platform restrictions, or operational issues outside our control.10. Fees and Separate AgreementsAny paid services, pricing, billing terms, deliverables, scope of work, refund terms, timelines, or performance arrangements will be governed by a separate written agreement, proposal, order form, invoice, or service contract.If there is a conflict between these Terms and a signed service agreement, the signed service agreement will control.11. Disclaimer of WarrantiesThe website and all services are provided on an “as is” and “as available” basis.To the fullest extent permitted by law, HormoneScale disclaims all warranties, express or implied, including but not limited to:merchantability;fitness for a particular purpose;non-infringement;accuracy;reliability; anduninterrupted availability.We do not warrant that the website will be error-free, secure, or continuously available.12. Limitation of LiabilityTo the fullest extent permitted by law, HormoneScale, AW Capital Group LLC, and their respective owners, officers, employees, contractors, affiliates, agents, and representatives will not be liable for any indirect, incidental, special, consequential, punitive, or exemplary damages, including but not limited to lost profits, lost revenue, lost data, loss of goodwill, business interruption, or missed opportunities arising out of or related to:your use of the website;your inability to use the website;communications with us;third-party platforms or services; orany services we provide.To the fullest extent permitted by law, our total liability for any claim arising out of or relating to the website or services will not exceed the amount you paid to HormoneScale for the specific services giving rise to the claim during the three (3) months preceding the event giving rise to the claim, or $100, whichever is greater.13. IndemnificationYou agree to defend, indemnify, and hold harmless HormoneScale, AW Capital Group LLC, and their owners, officers, employees, contractors, affiliates, agents, and representatives from and against any claims, liabilities, damages, losses, costs, and expenses, including reasonable attorneys’ fees, arising out of or related to:your use or misuse of the website or services;your violation of these Terms;your violation of any applicable law, rule, or regulation; orany information, content, or materials you submit, provide, or transmit.14. TerminationWe may suspend, restrict, or terminate access to the website or services at any time, with or without notice, if we believe you violated these Terms, applicable law, or any separate service agreement.The sections of these Terms that by their nature should survive termination will survive termination, including but not limited to intellectual property, disclaimers, limitation of liability, indemnification, and governing law.15. Governing Law and VenueThese Terms are governed by and construed in accordance with the laws of the State of Florida, without regard to conflict of law principles.Any dispute arising out of or relating to these Terms, the website, or our services shall be brought exclusively in the state or federal courts located in [INSERT COUNTY, FLORIDA], and you consent to the personal jurisdiction and venue of those courts.16. Changes to These TermsWe may update or modify these Terms at any time. Any changes will be posted on this page with an updated “Last Updated” date.Your continued use of the website or services after updated Terms are posted constitutes your acceptance of those revised Terms.17. Contact InformationHormoneScale
AW Capital Group LLC d/b/a Hormone Scale
Email: [email protected]